Emergency mine and then bought it Jinan Tsingtao Beer - Tsingtao Brewery - Food Industry

Seven months after another shot acquisition of Yantai, Shandong Asahi Beer And Jinan Beer Wine And the success of the two options for the Tsingtao Brewery Company Limited (the "Tsingtao Beer", 600600.SH), the peace of mind may be able to slightly up.

Tsingtao plans announced in the June 6 and signed, and its acquisition of Jinan Beer "Baotu Spring" and other brand related issues.

Qingdao Beer has been so haunting is that the market has been China Resources Snow Shandong rivals such as the concrete numbers, the competition intensified regional brand, the whereabouts of each of the regional brand market share are the tilt and weight change in competitive landscape .

Beer industry consultant Vincent Fang said, "The acquisition of economy beer, its significance or not is to increase the number of market share, but another row of a mine."

First "Ray": Yantai Beer Has 88 years, 25 million liters of beer production capacity of Yantai in Yantai has a 80% market share in Weihai has a 30% -40% market market share.

Qingdao, Yantai Beer Asahi beer, long coveted by more than 10 years, the two sides "showed their talk," but the song has led jiguang Shandong Yantai Beer stubborn character never compromise.

2007 in the second half and first half of 2008, Yantai beer market has experienced the most tragic hours of a competition. Shrinking beer market of Yantai and the serious decline in profit.

Yantai beer began to consider selling most of the stock, better price better to do something for the shareholders can be secured, the staff of survival Yehao solution. If not sold to Qingdao Beer, China Resources Snow may also be sold to other brands of beer. In the Asahi beer-obsessed, Yantai Beer Asahi beer, Qingdao has finally opened the door to invite to join.

2008 11 9, 39% stake in Yantai, the official beer into Tsingtao pocket. Qingdao Beer and Asahi Beer

Itochu (Group) Co., Ltd., Yantai, Qingdao Beer Group set up in Yantai Beer Asahi Co., Ltd.. Under the agreement, three equity ratio: 51% of Asahi beer, Qingdao Beer 39% Beer 10% of Yantai. Qingdao Beer was the Sell Right, underwriting Yantai beer and beer-related personnel to receive Yantai. Tsingtao Marketing Centre was set up to Jiaodong region, Yantai and Qingdao beer more than 300 distributors in more than 100 original beer distributors are integrated together.

President of Sun Mingbo Tsingtao said it was a three satisfactory Cooperation Qingdao beer market share in Shandong Province from 30% to 40%, raised nearly 10 percentage points. Shandong Qingdao beer market will be even more solid base.

Second teeth "Ray": Jinan Beer Qingdao, Shandong Province beer business group (the "Shandong Business Group") to discuss the acquisition of Jinan beer thing, finally the results. It is reported that Tsingtao beer to spend 250 million yuan acquisition of economy.

Jinan Beer was founded in 1991, the "Baotu Spring," "Arctic" the two brands. Total assets of 1.08 billion yuan, annual production capacity of about 300,000 tons.

It is said that the acquisition does not include the subject of land use rights and plant, a brand of beer in Jinan, Qingdao beer will be transferred to the plant located in Jinan High-tech Zone production. Tsingtao Brewery and Baotu Spring will be two-brand operation, the original economic beer will no longer produce beer. Lu Business Group will existing staff, plant, equipment and other infrastructure, the establishment of a new company, they shift functional health Beverages . This message has not been confirmed in Tsingtao.

Jinan Beer was once the object of many competing beer companies. China Resources Snow A company insider said that China Resources Snow has come into contact with the project, but later abandoned. The reason is "the property rights of Jinan Beer is not clear."

Learned that Budweiser from 2004 to 2006, is also interested in acquiring Jinan beer, hoping to expand the low-end beer market share.

Tsingtao on 10 years ago and intends to buy beer in Jinan, but the other party insists on not for sale.

2007 4 24, the market in order to complete the layout of Jinan, Qingdao beer in Jinan High-tech Zone started construction of 40 million liters of the production base.

However, Jinan Brewery Co., Ltd. has many years of heavy losses, according to sources close to Qingdao Beer, Shandong Province and Jinan City, Qingdao, the leadership has been making beer in the hope that the completion of the acquisition of beer on the economy.

But has not yet fully play produced in the face of energy production base in Jinan, Qingdao beer once more hesitant. Jinan, older workers with more than beer, the heavy social burden has failed to agree.

3 13, China Resources Snow announced the acquisition of Shandong amber beer (the "amber beer"). April 7, China Resources Snow Breweries invest 350 million yuan, in Yantai Fushan foundation works 20 million liters of beer. China Resources Snow by New, step by step to complete its acquisitions in the eastern, northern and western distribution, and formally established full-service management framework, total capacity of 70 million liters. China Resources Snow

the face of strong mergers and acquisitions market in Shandong and Advances, Qingdao beer began to worry that if Jinan, China Resources Snow Beer longer be bought, competition pattern will change significantly.

Jinan in Shandong Province and under the coordination of the leadership, Qingdao Beer agreed to a compromise of mergers and acquisitions, the economic beer non-performing assets were stripped. Staff, equipment, plant, land claims and liabilities, are still left to Lu Commerce Group, only to receive the channels and Baotu Spring in Jinan beer and other beer brands.

4 20, Jinan Beer Group issued a bulletin to help the natural person shareholders to minimize investment losses, shares of major shareholder Jinan Economic beer Beer Group Corporation decided to buy the public shares.

Beer industry consultant Vincent Fang said, is to buy back public shares liquidation of assets, rationalization of property rights relations and prepare for the acquisition.

Third satellite, "Ray": silver wheat? To Intel? Merchants Securities analyst, said Wei-Hua Zhu, Yantai, Qingdao Beer only buy beer, beer is not enough, Jinan, Qingdao Beer then there will be a new acquisition or new factories. Because of increasing concentration of the beer market, integration is a trend.

Industry analysis, on base in Shandong, Qingdao beer market share of 60% or more goals in the planning, Tsingtao will plan the next acquisition target, estimates may be wheat or Texas Shandong silver beer can be Glendale.

Had been news that Bank of Qingdao beer desires to acquire wheat. Silver wheat as second-line strong brand, a very strong regional position. "Bank of wheat weight will tilt even more important to whom." Analysts say.

However, Shandong silver wheat beer company is expansion, is expected to have production capacity of 40 million liters

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