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Five Urban Legends of American Beer History
"Brewing trade organizations of the Repeal-era 'enhanced' beer's history to stimulate its sales," says beer historian.
Beer Budget... Champagne Parties
You enjoy entertaining your family and friends, but it can be pricey to have everyone assemble at your place. There is a way that you can entertain your nearest and dearest without breaking the bank...Here's how!
Beer - The New Natural Menopause Treatment
Whilst it may seem far fetched to think of beer as a natural menopause treatment, there is actually credible scientific research to support it. The key feature of beer in relation to menopause is the presence of phytoestrogens.
Chang Beer, Thailand's No. 1 Selling Beer, Comes to U.S. Backed by Powerful Marketing Effort
New York City-based International Beverage Holdings USA (IBHL USA) today announced the U.S. availability of Chang Beer, Thailand's No. 1 selling beer. Newly formed IBHL USA is the exclusive importer of Chang and is supporting the U.S. introduction of the super premium import with a powerful marketing campaign for on-premise and off-premise customers with a keen focus on the growing number of more than 5,000 U.S. restaurants that serve Thai and Asian Fusion cuisine. "Chang is an extremely smooth, crisp and full-bodied premium 100% malt lager that is delicious, and the perfect accompaniment to flavorful Asian cuisine," said John Lennon, president of IBHL USA. "We already have commitments from many restaurants in our key markets and expect Cha...
Internet Marketing – Have a Beer With Your Own Internet Marketing Consultant
Did you ever wish that you could sit at the feet of an Internet marketing master?Would you like a true expert to cast an eye over your website and give you direct individual feedback? Internet marketing? Website design? Page layout? Adsense secrets? Revenue maximisation? Mailing list techniques and more - the list is limited only by your imagination.Until a few days ago all of that would have seemed impossible - just too good to be true.
All About German Beer
Throughout Germany, beer is very popular with the culture. Germany contains well over 1,000 breweries, which is more than any other location in the world. All beer that is manufactured in Germany must follow the purity law, which lets manufacturers know what ingredients can and can?t be used. Basically, the only ingredients allowed to make beer in Germany are water, hops, and barley malt http://www.cardallasinsurance.org
New Belgium Urban Assault Ride Series Kicks off in Seattle -- Beer, Bikes, and Big Wheels are Coming to town on May 18th
Adventure Fit Inc. announced today that the Urban Assault Ride will kick off the 2008 series in Seattle, Washington. The Urban Assault Ride is a funky bike scavenger hunt that sends two-person teams riding to checkpoints around town to complete crazy obstacle courses at each stop.
Call Germany at Rates that Cheer like German Beer
Feel drawn to Germany's sylvan valleys and pristine alpine peaks? Does Beethoven's music beckon you? Do you swoon over by Germany's grandiose architecture and enchanting art and culture? Or do you just yearn for a taste of the country that brews the best beer in the world.Now, connecting with Germany, and making calls to friends and family is quick and extremely cheap.
Open A Beer And Enjoy
Have you ever thought how many of our senses cooperate when we decide to consume a cooling bottle of beer? Well, just consider that we touch the cold bottle from the fridge or over the bar counter, we listen to the carbon dioxide that is released while the beer's foam develops, we see the amber color of the beer poured into our glass, we smell the aromatic substances that come from the snatch block and of course we taste the distinct bitter beer taste that is associated with the contained acids and wooden taste of tannins.
How To Make Beer At Home Tips
If you are one of the many people out there who are a tried and true beer lover, then you are definitely going to want to know how to make beer at home. It is actually not that difficult of a process, and as well it is not expensive either.
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Five Urban Legends of American Beer History
(PRWeb) March 2, 2007 -- Bob Skilnik, author of the recently-released Beer & Food: An American History (ISBN 0977808610, Jefferson Press, Hardcover, $24.95), argues that industry embellishments and poor research have distorted much of the history of U.S. beer. While his latest work traces the centuries-long courtship and ultimate marriage of beer and food in American kitchens, it also details popular misconceptions about beer that linger on.
"As the exuberance surrounding legal beer began to fade in the mid-1930s, so did the sale of beer. The United States Brewers Association commissioned a separate arm, the United Brewers Industrial Foundation, to propagandize beer's importance in American society," says Skilnik. "The U.B.I.F.'s efforts were reflected in an informational campaign of print ads extolling the tax revenue benefits of a now highly-regulated industry, pamphlets that demonstrated beer's use in the kitchen as a tasty food staple and condiment, and as a catalyst that helped shape early American history. While some of the industry's early efforts to get beer into American households were often clumsy and heavy-handed, it was the beginning of one of the longest and most successful advertising campaigns ever. It was sometimes served up, however, with a frothy head of white lies."
- The Pilgrims landed at Plymouth Rock because they ran out of beer.
Fact: While this makes for a great story, the Pilgrims were more concerned about running out of food. With months of cold weather ahead until the growing season, it's ludicrous to believe that there was a frat-boy mentality onboard that drove them ashore simply because they were out of beer. In actuality, there was plenty of beer still on board for crew members who had to make the return passage to England. The crewmen hurried them off the Mayflower "so that the sailors might have more beer," admits William Bradford in his writings about the early settlement.
- George Washington was a brewer.
Fact: So were the heads of households of most families during the colonial era. In addition, the lowliest settler, as well as Washington, additionally brewed up perry from pears, cider from apples, and even took on the task of distilling whiskey. The brewing efforts of Washington or other Founding Fathers were no different or unique than those of the average colonial Joe-Sixpack.
- Early American brewers used adjuncts like corn to lessen the cost of their beer and increase their profits.
Fact: From the moment the earliest settlers landed in America, corn was used in the making of their beers. It was an abundant grain. Good quality malted barley was scarce, and even when available, the malt was stretched in the brewing kettle with additional fermentables such as persimmons, Jerusalem artichokes, molasses, or wheat germ.
- There was no American brewing industry until the arrival of lager beer in the 1840s, brewed by German immigrants.
Fact: Although it would take years after the Revolutionary War for the diverse elements of an indigenous brewing industry to come together, the Eastern Seaboard was teeming with an active ale brewing industry, decades before the introduction of lager beer. Early nineteenth century Philadelphia and New York in particular were thriving brewing centers.
- National Prohibition irrevocably changed the taste and character of American beer.
Fact: As Beer & Food: An American History details, beer in this country has gone through a plethora of changes, long before Prohibition and long after. To point to one episode of American history as the defining turning point in American beer quality is to ignore the impact of food control legislation, wars, trade embargoes, and even the effects of technology. There are many notes in the symphony of American beer history. Prohibition is just one of them.
About the Author
Bob Skilnik is an alumnus of Chicago's Siebel Institute of Technology, the oldest brewing school in the U.S.; a former associate editor for the American Breweriana Journal; and a contributor to trade journals, magazines, and newspapers, including the Chicago Tribune's "Good Eating" section. He has appeared on ABC's The View, the Fox News Channel, ESPN2 and Chicago's WTTW.
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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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